Editoria e Media
December19 launches innovative programmatic product
Optix is engineered to address key industry challenges prioritising transparency and best in class advanced targeting at the heart of its technology. In an era dominated by excessive tech and management costs, Optix will transform programmatic activation with a comprehensive, full funnel approach maximising advertising effectiveness whilst being responsible.
As a certified B Corp business, December19 is dedicated to maintaining the highest standards of social and environmental performance, accountability, and transparency.
The Conscious Ad Network co-founder Harriet Kingaby comments,
Optix has been created to address issues highlighted both in the ANA supply chain transparency report ( Dec 2023 ) and the ISBA programmatic supply chain transparency study ( Jan 2023 ) around the proportion of advertiser spend reaching publishers and will ensure that over 65% of the revenue spent will go back to the media owner.
MHR's Senior Content Manager, Ashleigh Soppet
Key Features of Optix:
Biffa's Head of Demand Generation Karen Walker notes:
David Lucy , Managing Director at December19 states:
About December19
December19 is an independent, media planning and buying agency based in Clerkenwell, London . B Corp accredited in March 2022 , the agency continues to push the agenda for delivering best in class business outcomes through their Clearly Effective Media approach and pushes the transparency agenda to assure client trust.
Clients include Xero (Cloud Accountancy), Pol Roger, Material Focus, Viking, Emmi UK, Workspace & NHS Charities Together.
For more information or images please contact David Lucy david@december19.co.uk / 07411 234 761
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