Evoke unveils simplified brand and structure: Inizio Evoke

"Building on our decades-long legacy of innovation, creativity, and impact in healthcare, our new unified brand reflects our commitment to our clients," said Reid Connolly, CEO of Inizio Evoke. "It is a natural evolution that removes barriers to collaboration and allows us to continue to deliver against the needs of our clients while leading change in the dynamic healthcare market. Under the banner of our bold new Inizio Evoke brand, we are better equipped to tap into Inizio's global powerhouse as a leader in the pharma and life sciences industry, providing seamless access to the full Inizio platform and expertise across Advisory, Medical, Engage, and Biotech. This ensures our clients have access to the latest cutting-edge solutions along with a partner that is fully invested in their success. I have never been more confident about our ability to help our clients navigate the evolving healthcare landscape, now and far into the future."

"Building on our decades-long legacy of innovation, creativity, and impact in healthcare, our new unified brand reflects our commitment to our clients," said Reid Connolly, CEO of Inizio Evoke. "It is a natural evolution that removes barriers to collaboration and allows us to continue to deliver against the needs of our clients while leading change in the dynamic healthcare market. Under the banner of our bold new Inizio Evoke brand, we are better equipped to tap into Inizio's global powerhouse as a leader in the pharma and life sciences industry, providing seamless access to the full Inizio platform and expertise across Advisory, Medical, Engage, and Biotech. This ensures our clients have access to the latest cutting-edge solutions along with a partner that is fully invested in their success. I have never been more confident about our ability to help our clients navigate the evolving healthcare landscape, now and far into the future."

Evoke specialty agencies are now operating under the new Inizio Evoke brand as follows: 

The new Inizio Evoke brand will continue to serve as a premier partner for the world's most innovative and ambitious healthcare organizations, with an even stronger focus on delivering client-centric solutions that drive transformative growth.

"Being in lockstep with our clients' needs is key to delivering transformative growth for their businesses. This is the promise we're making at Inizio Evoke, and it's the foundation upon which all our client relationships are built," said Connolly. "In better aligning our organization with clients' needs and challenges, we are not just changing our name; we are evolving to become a more effective partner and go beyond what most think is possible from one agency partner, putting us and our clients at a unique competitive advantage."

About Inizio Evoke
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity. Purpose-built to solve life's greatest health challenges and united by a shared purpose: Health more human. Inizio Evoke is built to design intuitive, people-centric experiences, brands, and businesses that drive transformative growth.

For more information visit www.inizioevoke.com

About Inizio 
Inizio is a market-leading commercialization platform for pharma and biopharma, connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge tech, communication and creative execution. We help our clients navigate each pivotal moment in their clinical development and commercialization journey so that more people get the treatments they need, faster.

Inizio has five specialist business units, each comprising best-in-class companies that provide the depth, breadth, and scale to activate transformational change and reimagine health.

For more information visit: www.inizio.com

Media contact:

Ashley Makuh
VP, Marketing & Communications
Ashley.Makuh@evokegroup.com

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