Industria
This World Prematurity Day, Pampers is enabling essential moments of bonding, as 92% of parents of premature babies said that physical touch made them feel more connected to their little ones1
Pampers Preemie Protection nappies have been developed with neonatal nurses and parents to be extra gentle on even the most fragile of skin. Designed to fit around medical lines and leads, the nappies aim to make changing easier and support up to 6 hours of leakage protection to help keep babies' delicate skin protected. These nappies help to enable more of these essential moments of connection and bonding, with 94% of parents confirming that a nappy designed specifically for premature babies made it easier for them to provide care with confidence .
Since 2017, Pampers has donated more than three million nappies to UK hospitals, pharmacies and parents, and continues to support Bliss, the UK's leading charity for babies born premature and sick, helping families with essential support and resources during their time of need. To make Pampers Preemie Protection nappies even more accessible for parents and carers of premature babies, Pampers has partnered with Tesco Pharmacy to offer the nappies for free in over 350 of their pharmacies across England , Scotland and Wales during pharmacy opening hours.
What's more, parents and guardians across the UK can show their support by purchasing a pack of Pampers nappies or nappy pants in Tesco between 27 October and 9 December 2025 . For every pack purchased, Pampers will donate a Pampers Preemie Protection nappy in the UK (T&Cs apply).
This World Prematurity Day ( November 17 ), Pampers is partnering for a second year with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to continue to raise of awareness of her prematurity experience and Pampers Preemie Protection nappies.
Oti says,
For more information, please visit https://pampersforpreemies.pampers.co.uk/ or www.bliss.org.uk. To find your nearest Tesco Pharmacy, visit tesco.com/pharmacy.
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tam.perestrelo@pgone.co.uk
At Pampers, we believe in the power of working together - with parents, experts and our valued partners - to make babies' world better, today and in the future. That's why, for more than 50 years, parents have trusted Pampers to care for babies' happy, healthy development. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling nappy worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of nappies, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.co.uk to learn more about Pampers products, our latest innovations and for a chance to win rewards.
Pampers, together we make babies' world better.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SevenSeas®, Tampax®, Venus® and Vicks®. Headquartered in the US, we are proud that P&G was founded by an Englishman and an Irishman in 1837 and our heritage lives on through the work of those in our Research & Development Centres, Manufacturing Plants and Business sites across the UK & Ireland . To learn more about P&G UK and Ireland , our brands and citizenship programmes please visit our website (pg.co.uk) and follow us on our social channels (Instagram @pgukandireland, LinkedIn Procter & Gamble UK & Ireland ).
Bliss exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. We champion their right to receive the best care by supporting families and professionals, campaigning for change, enabling life-changing research. Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies. Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Nearly 50 years later, Bliss has grown into the leading UK charity for the 90,000 babies born needing neonatal care every year.Follow @BlissCharity or visit bliss.org.uk for expert information and support.
Registered charity no. 1002973 Scottish registered charity SC040878
Photo - https://mma.prnewswire.com/media/2820138/Pampers_Oti_Mabuse.jpg
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Pampers Prematurity Research October 2025
Visscher M, Narendran V. The Ontogeny of Skin. Adv Wound Care (New Rochelle). 2014
Apr 1 ;3(4):291-303.
Vittner, D et al. Parent Engagement Correlates with Parent and Preterm Infant Oxytocin Release during Skin-to-Skin Contact. Advances in Neonatal Care. 2019 19 (1): 73–79
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