Spettacolo
International Alliance for Responsible Drinking: CEOs of Leading Beer, Wine, and Spirits Producers Unite to Support the Rebuilding of the Thriving Cafe, Bar, and Restaurant Culture Missed by Communities
The hospitality sector has been among those most severely impacted by shutdowns around the world, yet it has never been more valued or missed. The sudden closure of cafés, restaurants, and bars brought into sharp focus not just how many livelihoods depend on these venues, but also how vital they are to the social fabric and emotional wellbeing of communities.
To many of us, the two are intimately linked. Indeed, the sense of occasion and pleasure of being sociable is so valued that many are prepared to pay more to go out and enjoy food and drink within these settings, clearly showing that communities value their social wellbeing alongside their physical health.
Through a whole-of-society response we can once again create the welcoming environment that has been missed by many.
Although our individual companies are very different, we share many common values. We all take pride in the drinks we produce. We want to ensure our products are consumed responsibly so that, for those who chose to drink them, it is always a positive and memorable experience.
Although there have been long-term declines in binge drinking, drink driving, and underage drinking in many parts of the world, there is more that we are determined to do.
As governments allow venues to reopen, we will work alongside retailers and other business partners to . We will also use our marketing, promotion of responsible service, and server training programs to from threatening the safe and sociable atmosphere that communities want to enjoy. In addition - recognizing the rapid growth in online sales and home delivery of beer, wine, and spirits - we are accelerating the efforts that we announced in January to and invite digital platforms and delivery agents to join us in doing this.
By working together, we can help communities rebuild the thriving and flourishing café, bar, and restaurant culture that is so valued and important to our social wellbeing.
Signed: Anheuser-Busch InBev, Asahi Group Holdings, Bacardi, Beam Suntory, Brown-Forman, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Molson Coors , Pernod Ricard, and William Grant & Sons
PDF - https://mma.prnewswire.com/media/1199694/International_Alliance_for_Responsible_Drinking.pdf
Logo - https://mma.prnewswire.com/media/715226/IARD_Logo.jpg