K-Food Takes Center Stage at Anuga 2025 as Korea is Named Official Partner Country

The Korea Pavilion will also serve as a venue for one-on-one business meetings tailored for global buyers. Additionally, visitors will have the opportunity to directly experience the appeal of Korean agri-food through live cooking demonstrations and tastings featuring key products like kimchi and jang, as well as traditional Korean liquor sampling sessions. These on-site experiences are designed to actively promote the potential for expanding into global markets. The Korea Pavilion will also...

SEOUL, South Korea, 26/09/2025 (informazione.news - comunicati stampa - cibi e bevande)

The Korea Pavilion will also serve as a venue for one-on-one business meetings tailored for global buyers. Additionally, visitors will have the opportunity to directly experience the appeal of Korean agri-food through live cooking demonstrations and tastings featuring key products like kimchi and jang, as well as traditional Korean liquor sampling sessions. These on-site experiences are designed to actively promote the potential for expanding into global markets.

A representative from the aT Frankfurt Office noted, "This year, Korea has been selected as Anuga's official partner country, which has drawn significant attention from global distributors and restaurant chains. We expect this to naturally lead to increased interest in Korean food companies and a rise in inquiries regarding imports and exports." The representative added, "With the Hallyu (Korean Wave) phenomenon, which began with K-pop, expanding to K-content and K-cosmetics, the trend has now reached the food sector. This expansion places Korea in a leading position as a global trendsetter."

Anuga is the world's largest food trade show, attracting approximately 7,000 exhibitors from over 100 countries. The Korea Pavilion is expected to play a vital role in strengthening the global competitiveness of Korean agri-food products.

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