THE WORLD'S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT'S BIG BANG 20TH ANNIVERSARY CAMPAIGN

The campaign unveils Hublot's new tagline – "Own It". A bold and unapologetic call to action, and an uncompromising mindset. This new mantra captures the authentic, loud, and polarising spirit of the brand. Hublot has chosen the one and only Choupette, who doesn't have a wrist or know how to tell the time. Choupette, a cultural icon, brings her signature attitude to a campaign that celebrates outrageous confidence and radical individuality that define both her and Hublot. The campaign unveils...

The campaign unveils Hublot's new tagline – "Own It". A bold and unapologetic call to action, and an uncompromising mindset. This new mantra captures the authentic, loud, and polarising spirit of the brand. Hublot has chosen the one and only Choupette, who doesn't have a wrist or know how to tell the time. Choupette, a cultural icon, brings her signature attitude to a campaign that celebrates outrageous confidence and radical individuality that define both her and Hublot.

Julien Tornare, Hublot's CEO says: "The Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. While remaining rooted in the values of luxury watchmaking, such as artisanal quality and attention to detail, Hublot has managed to position the Big Bang as a disruptor within an industry that has traditionally seen little design innovation. This is what sets us apart."

Captured by visionary photographer Carlijn Jacobs, the campaign unfolds in a series of striking, high fashion visuals interspersed with meme-inspired content. With this, Hublot embraces the new language of luxury on social media, engaging people with storytelling, playfulness and unpredictability. 

From 'failed' takes to Choupette's diva moments, the campaign is far from another polished luxury marketing campaign. Including behind-the-scenes footage it offers a rare, self-aware glimpse into a luxury world that doesn't take itself too seriously. Putting this low filter lens on high luxury allows Hublot to break the fourth wall and bring its audience into the moment, rather than observe from afar.

The campaign commenced on 1st May where Choupette is modelling the Big Bang 20th Anniversary Red Magic. Throughout the month, the spotlight shifts to two more icons: the striking Big Bang Tourbillon Automatic Yellow Neon Saxem, worn by a chic mysterious lady in a statement faux-fur coat, and the Big Bang 20th Anniversary Titanium Ceramic piece, seen on a powerful athlete unapologetically working out right in a gym locker.

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Photo - https://mma.prnewswire.com/media/2679833/Hublot_Choupette.jpg
Photo - https://mma.prnewswire.com/media/2679829/Hublot_Choupette.jpg
Logo - https://mma.prnewswire.com/media/1765293/5301946/Hublot_Logo.jpg

 

 

 

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