Cibi e Bevande
Coffee Industry Veteran Oswaldo Aranha Neto Joins Demetria, the Ag and Foodtech Startup Spearheading the Transformation of the Commodity's Supply Chain
"The logistics and processing of green coffee beans hasn't developed at anywhere near the same speed as other areas of the industry such as roasting technologies," says Aranha Neto . "Demetria's technology that can accurately determine coffee cup quality is totally revolutionary and will prove critical in delivering stability, transparency and sustainability throughout the commodity's value chain."
Adds Demetria's co-founder and CEO Felipe Ayerbe , "Oswaldo's wealth of experience encompasses every industry perspective, spanning producing, trading and exporting. His championing of our platform is one of the ultimate endorsements and we're really excited to propel our proposition across the industry with his support."
With the world's first data cloud to identify and track coffee quality, Demetria empowers producers and roasters with first-of-its-kind insights that positively impact the livelihoods of coffee farmers.
The company has pioneered the digitization of coffee aroma and taste, the most important quality variables of the coffee bean. For the first time, quality and taste can now be assessed at any stage of the coffee production and distribution process, from farm to table. Utilizing state-of-the-art, portable near infra-red (NIR) sensors to analyze and fingerprint green coffee beans for biochemical markers, Demetria has created an AI-based data intelligence platform that accurately matches each bean profile according to the industry standard coffee flavor wheel. The company is launching a suite of SaaS-based solutions to replace age-old, manual production processes used to ascertain bean quality alongside cupping, delivering taste assessment and profiling as well as swift, accurate quality measurement and traceability throughout the supply chain.
Following the successful completion of a project with Carcafe, the Colombian coffee division of Volcafe/ED&F Man, Demetria has entered into a commercial agreement with the commodity trader to create a matchmaking solution that determines which green beans will suit a distinct high value 'cupping' profile. The company is also working with Federación Nacional de Cafeteros (FNC), the Colombian National Federation for Coffee Growers, to offer a series of apps that help farmers and their transaction points in the supply chain to control and track bean quality, and price it accordingly. Demetria recently emerged from stealth and announced a seed funding round led by LatAm-Israeli investor Celeritas and a group of private investors including Mercantil Colpatria, the investment branch of Grupo Colpatria, a leading player in the Colombian financial sector.
Demetria is building the world's first coffee quality and traceability data cloud to drive efficiency and transparency across the entire coffee supply chain. Pioneering the ability to accurately assess the taste of green coffee beans. Our AI-powered platform serves all players in the value chain including farmers, traders and roasters. Principally, Demetria empowers farmers to consistently measure and manage crop quality, and receive a fair and accurate payment for their produce, safeguarding the industry's sustainability. See demetria.ag for more information.