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Amazon Fires to the Top of the US Digital Media Streamer Market, says Strategy Analytics
Click here for the report: USA Connected TV Device Vendor Share: Q1 2015 (https://www.strategyanalytics.com/access-services/devices/connected-home/consumer-electronics/market-data/report-detail/usa-connected-tv-device-tracker-q1-2015#.VXBI5tKqqko)
Other key findings from the report include:
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"Low-cost standalone digital media streamers are proving hugely popular with consumers who want a quick and easy way of accessing their favorite online streaming services on the living room TV and the entry of instantly recognisable brands such as Google and Amazon is helping maintain growth in the sector" He added, "Amazon has rapidly established itself as a force to be reckoned with in the living room as it embarks on its mission of bringing its content and retail services to all screens including mobile, PC and TV. Meanwhile, Apple has slipped behind its rivals having not made a substantial update to its Apple TV hardware for the better part of 3 years and we suspect that the short-term exclusive deal to include HBO Now and reduced price of the box will not be enough to pull it back up the rankings in the immediate future".
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Watkins , +33 153 409 952, dwatkins@strategyanalytics.com
US Contact: Prayerna Raina , +1 617 614 0712, praina@strategyanalytics.com
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