Announcing the Second Year of the "Olive Oil World Tour" Campaign for Spanish Olive Oil

In 2018, the inaugural year of the World Tour, the campaign reached, in Japan, to 55 million consumers using billboards, booths, and more set up at Narita Airport, shopping malls, and other locations. We held press conferences with female celebrities acting as PR ambassadors, and collaborated with social media influencers in the areas of lifestyle, food, and travel, all under the campaign slogan of "Let's Make a Tastier World." In 2018, the inaugural year of the World Tour, the campaign...

In 2018, the inaugural year of the World Tour, the campaign reached, in Japan, to 55 million consumers using billboards, booths, and more set up at Narita Airport, shopping malls, and other locations. We held press conferences with female celebrities acting as PR ambassadors, and collaborated with social media influencers in the areas of lifestyle, food, and travel, all under the campaign slogan of "Let's Make a Tastier World."

Olive oil imports to Japan continue to grow. 58,000 tons of olive oil were imported in 2018, for an increase of 5.44% from the previous year. European olive oil boasts a high percentage of the market for olive oil in Japan, standing at 95.5% in the first quarter of 2019. Of this, Spanish olive oil accounts for around 60% of the olive oil consumed in Japan,  and is well-liked by Japanese consumers.

Photo: https://mma.prnewswire.com/media/896838/Olive_Oils_from_Spain_in_Japan.jpg