PRESIDENT LULA APPOINTS MARCELO FREIXO TO LEAD BRAZIL'S TOURIST BOARD - SIGNIFYING A NEW DIRECTION FOR BRAZILIAN TOURISM

On the same day that Freixo assumed the Presidency of Embratur, he announced that the first step will be an internal restructure. "We will carry out a technical restructuring of our management and how we are governed with a fresh emphasis on transparency. We are going to resume our focus on marketing, promotion and supporting the commercialisation of Brazil abroad by harnessing the benefits of using data intelligence, crafting effective partnerships with the public and private sectors, investment in innovative practices, and placing the environment at the heart of all of our decision-making," Freixo continued.

Brazil's, 19/01/2023 (informazione.news - comunicati stampa - ambiente)

On the same day that Freixo assumed the Presidency of Embratur, he announced that the first step will be an internal restructure. " ," continued.

Frexio intends to work with newly appointed government ministers whose work is directly related to the modernisation of public policies and who are running programmes aimed at promoting tourism abroad. " ," concluded.

The new president of Embratur, Marcelo Freixo, is a trained history teacher and was born into a poor community in São Gonçalo, a city in the metropolitan region of Rio de Janeiro . The eldest son of his family, Freixo was elected State Deputy in Rio de Janeiro in 2006. Freixo then ran for Mayor of Rio de Janeiro twice, in 2012 and 2016, and for the state government in 2022.

Freixo was elected Federal Deputy in 2018, the same year that Jair Bolsonaro became President of the Republic, and eventually became Leader of the Opposition to the government, which led him to be honoured twice as Best Parliamentarian in Brazil for the . Marcelo Freixo was a key player in the transition team of Lula's new Government and was the primary player in integrating the tourism group into the new administration.

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The Brazilian Tourist Board (Embratur) is responsible for implementing National Tourism Policy in the areas of promotion, marketing, and marketing support for Brazilian tourist destinations, services, and products in the international market. Embratur helps to generate social and economic development for the country by increasing the flow of international tourists to national destinations.

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