7 in 10 European companies judge startup collaboration as "vital" to their AI strategy, reveals a Sopra Steria report

The year 2024 marks a turning point in the digital revolution, driven by the rapid rise of AI, notably shaped by two major dynamics. First, a stark contrast between corporate enthusiasm and the reality of large-scale adoption, since only 22% of large companies have managed to deploy generative AI at scale1. Then, a rising number of AI start-ups entering the scene, with over 200 unicorns now identified2.  These two dynamics combined raise a crucial question: how can large enterprises and AI startups collaborate more effectively to accelerate innovation create business value?

The year 2024 marks a turning point in the digital revolution, driven by the rapid rise of AI, notably shaped by two major dynamics. First, a stark contrast between corporate enthusiasm and the reality of large-scale adoption, since only 22% of large companies have managed to deploy generative AI at scale¹. Then, a rising number of AI start-ups entering the scene, with over 200 unicorns now identified².  These two dynamics combined raise a crucial question: how can large enterprises and AI startups collaborate more effectively to accelerate innovation create business value?

Fabrice Asvazadourian, CEO of Sopra Steria Next, explained: "2025 marks a pivotal moment for AI-driven transformation. While technological innovation is accelerating, many organisations are still struggling to operationalise it at scale. Open Innovation is no longer a tactical option — it's a strategic imperative. By embracing external collaboration, especially with startups, companies can move beyond experimentation to unlock real impact. Those who embed Open Innovation into the fabric of their strategy will be best positioned to lead the next wave of reinvention."

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¹ Sopra Steria Next, Generative AI: from Exploration to Impact
² Sopra Steria Next, Navigating the AI era

Contact: Laura Bandiera, [email protected] 

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