Salt of the Earth Upgrades Comfort Food Naturally

Enhancing savory, umami flavors while cutting salt is easier than ever Consistently ranked among the top comfort foods is pizza. Datassential reported that pizza sales in the US more than doubled last year2 , and Statista predicts that theUS$16Bglobal frozen pizza market is expected to jump by about 50% in the next five years3 . MarketWatch found similar growth trends for that other top 10 comfort food, soup. Not only has soup benefited from the same situations driving pizza sales,...

Consistently ranked among the top comfort foods is pizza. Datassential reported that pizza sales in the US more than doubled last year², and Statista predicts that the US$16B global frozen pizza market is expected to jump by about 50% in the next five years³. MarketWatch found similar growth trends for that other top 10 comfort food, soup. Not only has soup benefited from the same situations driving pizza sales, the particularly harsh winter of early 2021 also helped drive strong soup sales, with the research group predicting the more than US$16 billion market will rise at a steady CAGR of 5% or so for the next five years⁴.

"Consumers are working from home and do not enjoy active social lifestyles as before, so eating at home and turning to comfort food have become the new normal," says Tali Feingold, Business Unit Director of Salt of the Earth. "Yet these same consumers are more conscious about what they put in their bodies and study labels to ensure ingredients are all-natural, without additives.

Mediterranean Umami Bold allows pizza and makers — as well as other savory product makers — to craft cleaner-label products, reduce the sodium, and keep the great flavor. It's plant-based, vegan, kosher, and halal and easily helps replace synthetic ingredients, and other artificial additives as well as salt replacements.

"Removing salt from a recipe and adding Mediterranean Umami Bold enhances all of the flavors in the application, without influencing texture or mouthfeel," stresses Rakefet Rosenblatt, food technologist for Salt of the Earth. "Mediterranean Umami Bold helps keep the flavor systems balanced, even with reduced sodium.

Mediterranean Umami Bold is a clean-label plant-based solution for flavor enhancement and sodium reduction. It is a versatile ingredient with multiple uses and can be used to boost savory flavors, enhance overall flavor profiles, and reduce sodium. Mediterranean Umami Bold also can be used to reduce the amounts of certain ingredients, such as flavorings and spice blends. The easiest way to use it is to add to the aqueous phase in the recipe.  It is functional across a variety of processing conditions, being heat- and pH-stable. It is especially suited for meats and fish, sauces, soups, RTE meals, plant-based meat analogs, and specialty bakery.

References:

¹ https://www.sciencedaily.com/releases/2021/02/210222082613.htm

² https://www.restaurantbusinessonline.com/food/top-trends-driving-strong-pizza-consumption

³ https://www.statista.com/statistics/974187/global-frozen-and-refrigerated-pizza-retail-sales/

⁴ https://www.marketwatch.com/press-release/rte-soup-market-is-estimated-to-expand-at-a-healthy-cagr-in-the-upcoming-years-2021-02-23?tesla=y 

About Salt of the Earth

With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922. Salt of the Earth's customers span more than 20 countries on 5 continents. The company controls and tracks sustainable salt resources and works to promote balanced salt consumption through innovative sodium reduction solutions.

 

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