Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research

In 2018, it has been analyzed that search advertising has been the most popular one amongst sectors while the banner advertising has not been opted much. Industries are usually willing to spend close to USD 150 million on search advertising and USD 35 million on banner advertising. Desktop is the most preferred medium for online advertising due to the large size of the ads and tendency of Singaporeans to spend more time on laptop as compared to mobile throughout the year. FMCG and E-commerce sector is spending huge amount on online advertising due to the presence of large number of players and little product differentiation. Carbon Interactive, Media One, Happy Marketer, First Page Pte Ltd, Hashmeta Pte Ltd., One9Ninety Pte Ltd. have been the most popular online advertising agencies while Google, Facebook, Instagram, LinkedIn, YouTube have been popular choices in the online platforms.

In 2018, it has been analyzed that search advertising has been the most popular one amongst sectors while the banner advertising has not been opted much. Industries are usually willing to spend close to USD 150 million on search advertising and USD 35 million on banner advertising. Desktop is the most preferred medium for online advertising due to the large size of the ads and tendency of Singaporeans to spend more time on laptop as compared to mobile throughout the year. FMCG and E-commerce sector is spending huge amount on online advertising due to the presence of large number of players and little product differentiation. Carbon Interactive, Media One, Happy Marketer, First Page Pte Ltd, Hashmeta Pte Ltd., One9Ninety Pte Ltd. have been the most popular online advertising agencies while Google, Facebook, Instagram, LinkedIn, YouTube have been popular choices in the online platforms.

Analysts at Ken Research in their latest publication "Singapore Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), by Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising and Online classifieds and others), by Sectors (FMCG, Entertainment & Media, BFSI, Retail, Healthcare, Automotive and others) and by Model ( Cost per click, Cost per mile and Cost per action) believe that the market is expected to register positive CAGR of 10.5% in terms of online advertising spent during the forecasted period 2018-2023E.

Key Segments Covered

By Online Advertising Medium By Online Ad Spend

By Types of Online Advertising By Online Ad Spend 

By Different Sector/Industries By Online Ad Spend

By Pricing Models By Online Ad Spend

Time Period Captured in the Report:

Key Target Audience

Advertising Agencies Covered:

Advertising Platforms Covered:

Key Topics Covered in the Report

For more information on the market research report, please refer to below link:

https://www.kenresearch.com/media-and-entertainment/advertising/singapore-online-advertising-market-research-report/213483-94.html

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