Editoria e Media
Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research
In 2018, it has been analyzed that search advertising has been the most popular one amongst sectors while the banner advertising has not been opted much. Industries are usually willing to spend close to USD 150 million on search advertising and USD 35 million on banner advertising. Desktop is the most preferred medium for online advertising due to the large size of the ads and tendency of Singaporeans to spend more time on laptop as compared to mobile throughout the year. FMCG and E-commerce sector is spending huge amount on online advertising due to the presence of large number of players and little product differentiation. Carbon Interactive, Media One, Happy Marketer, First Page Pte Ltd, Hashmeta Pte Ltd., One9Ninety Pte Ltd. have been the most popular online advertising agencies while Google, Facebook, Instagram, LinkedIn, YouTube have been popular choices in the online platforms.
Analysts at Ken Research in their latest publication believe that the market is expected to register positive CAGR of 10.5% in terms of online advertising spent during the forecasted period 2018-2023E.
The report provides information on overview of the online advertising market in Vietnam , Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam . The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market.
This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads.
The report titled "Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth" provides a comprehensive analysis of digital advertising market in Indonesia . The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major advertising platform and company profiles for major online advertising agencies and publishers in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
The report presents a comprehensive analysis of the industry covering aspects including market size by ad spending on digital or online advertising and market segmentation by types of online advertising, types of revenue generation models, type of organizational structure and by different sectors contributing to the overall revenue of online advertising in Philippines . The report also entails a detailed description on the recent trends and developments in the market and competitive positioning of major players in the industry along with future projections of the Online Advertising Industry in Philippines .
The industry research publication titled 'Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth' presents a comprehensive analysis of market size by advertising spending on online advertising, display, search and social, digital video, Classifieds, mobile and email advertisements in Middle East , UAE, Saudi Arabia , Egypt , Qatar , Kuwait , Lebanon , Jordan , Bahrain , Morocco , Oman , Syria , Yemen and Palestine. The report entails the market share analysis and company profiles of major advertising agencies in the online advertising industry. The future analysis and macro-economic indicators such as internet users, average time spent online and M-commerce and E-commerce size have also been discussed in the publication.
Online advertising in Middle East has been the fastest growing segment in the advertising industry, representing highest potential in the region with a large young, socially engaged and informed population driving the spending on internet and mobile platforms. Middle East comprises of more than 50% of the population below the age of 25, representing an inherent strength for the online media industry as young population would be the early adopters of technology driving the growth of online advertising industry.
Contact Us:
Ankur Gupta , Head Marketing
Ken Research Private Limited
Ankur@kenresearch.com
+91-9015378249
Logo: https://mma.prnewswire.com/media/661352/Ken_Research_Logo.jpg