Sport
Messi, Salah, Pogba and Sterling Show Off World-Class Feats and Epic Skills in New Pepsi MAX® Campaign
This year, Pepsi MAX welcomes two new players to its impressive roster of football talent. World champion and Manchester City's domestic quadruple sensation, join returning stars, six-time Ballon d'Or winner, and reigning UEFA Champions League victor, The four players go head to head in the international ad entitled, " , showcasing otherworldly skill and agility as they battle it out for the last can of Pepsi MAX.
Pepsi MAX enlisted award-winning film producer and director , best known for creating iconic music videos for top artists, to direct the ad. "Play Never Stops" features a creative mash-up of swag-arrific storytelling in quick-fire cuts that show fans just how far the players will go for the delicious taste of Pepsi MAX.
"It was a privilege to work with such superstar players on this year's Pepsi MAX football ad," said Scholfield. "Each delivered an excellently accentuated version of their off-the-pitch personality to the spot, as naturally and skillfully as they would on the field. Pepsi MAX, our creative team, and all of our post-production partners were awesome collaborators to work with. Each of them smashed it on every level, making the film the epic piece it is."
This year's commercial features the Latin song, "Presidente," which is of-the-moment, fast, fun and full of energy, much like the 2020 Pepsi MAX football campaign. The track by emerging artist/producer WOST featuring singer Ginette Claudette demonstrates the brand's commitment to supporting next-level music talent.
The campaign will be activated in more than 80 countries worldwide and sits under the brand's international platform and tagline, which launched last year and encourages fans to go all-in for the things they love. The international campaign also boasts behind-the-scenes content, a collection of limited-edition player-themed cans, and out-of-home and in-store point of sale materials across Pepsi and Pepsi MAX (also known as Pepsi Black in select markets around the world).
While filming the 2020 football ad, Pepsi MAX captured the players showing off their hidden talents for the including Pogba perfectly balancing his limited-edition can on the edge of a glass and Sterling impressing crew members by balancing his can on his famous right foot. Salah and Messi follow suit, with Salah achieving the Can Balance on a football, and Messi's steady hands balancing two cans simultaneously. The players inspired influencers and football fans to replicate the #PepsiCanBalance Challenge for themselves.
The campaign's limited-edition packaging, which features all four players across Pepsi and Pepsi MAX / Black cans, offers a new interactive experience for football lovers. Fans can bring their packs to life through QR codes found on selected cans and unlock the opportunity to interact with mini augmented reality versions of Messi, Salah, Pogba, and Sterling. When scanned, consumers can play a keepie-uppie game with their favorite players and share their scores to Instagram Stories.
Pepsi MAX is a proud sponsor of the UEFA Champions League.
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Beth Porter : Beth.Porter@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
Photo - https://mma.prnewswire.com/media/1091742/PEP_Football_2020_Max.jpg