Personalization will be Key to the Post-pandemic Customer Experience Journey

For further information on this analysis, please visit: http://frost.ly/5v9 For further information on this analysis, please visit:http://frost.ly/5v9 " Health and hygienewill become a central focus for consumers. From product placement to internal business operations, companies will have to put health and hygiene into their core business strategies," said Chaitanya Habib, TechVision Research Analyst at Frost & Sullivan. "Also, enabled by new connectivity technologies,cars...

For further information on this analysis, please visit: http://frost.ly/5v9

"Health and hygiene will become a central focus for consumers. From product placement to internal business operations, companies will have to put health and hygiene into their core business strategies," said Chaitanya Habib, TechVision Research Analyst at Frost & Sullivan. "Also, enabled by new connectivity technologies, cars will become points of health, wellness, and wellbeing. Top technologies such as healthcare wearables, mHealth apps, technologies for clean and pathogen-free interiors, driver monitoring, and diagnosis will gain strong footholds in the industry."

Habib added: "Personalization using behavioral data will be key for the post-pandemic customer experience journey. We forecast enterprises' use of customer behavior analytics to grow 20% from 2020 to 2025. Creating intelligent experiences with the power of AI will allow companies to offer hyper-personalization of the individual consumer journey, which is a prominent component of converting an adopter into an advocate. Use of existing data and analytics will help retain customers and allow for product upselling."

Market participants should leverage the following strategic recommendations:

Transformative Mega Trends Shaping Post-COVID Consumer Behavior is the latest addition to Frost & Sullivan's TechVision research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

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Transformative Mega Trends Shaping Post-COVID Consumer Behavior

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