JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport

JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International AirportParis, May 6 th, 2019 - JCDecaux SA(Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux Abu Dhabi has...

London, 06/05/2019 (informazione.news - comunicati stampa - editoria e media)

(Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport.

As a driving force behind the development of innovative interactive and connected projects, JCDecaux will roll out a unique media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, with 85" digital networks delivering reach and frequency and 4 iconic media walls of 20sqm offering an immersive experience to passengers among others. This shift to digital out-of-home (DOOH), supported by an ambitious data strategy, will offer brands the ability to identify and target specific audiences and facilitate engaging, rich-media campaigns that reach sophisticated and discerning travellers. It will also contribute to an enhanced passenger experience by offering relevant and contextualised content to audiences on the move.

Abu Dhabi International Airport welcomed more than 21 million passengers in 2018 and has been one of the fastest expanding airports in the world (+29% over the past five years), mainly driven by the growing recognition of Abu Dhabi as an inspirational global destination offering world-class culture, leisure and entertainment, that is served by the UAE's national carrier Etihad Airways.
The Midfield Terminal will become the iconic gateway to the capital city of the UAE, increasing the overall capacity of the airport to 45 million passengers.

This new contract builds upon a successful partnership between Abu Dhabi Airports and JCDecaux, and further consolidates JCDecaux's leading position in the Middle East, with a unique airport media platform comprising 32 airports in the United Arab Emirates, the Kingdom of Saudi Arabia, the Kingdom of Bahrain and the Sultanate of Oman, allowing brands to reach over 227 million high-profile passengers every year.

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For more information about JCDecaux, please visit jcdecaux.com.
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Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com

Arnaud Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com