Atento Unveils New Brand Identity, Reinforcing Global Leadership in Business Transformation Outsourcing (BTO)

"Our new identity is a powerful statement about where we're headed as a company: a future where we transform experiences, simplify complexity, and lead technological change alongside our clients. By doing so, we help companies thrive in dynamic and highly demanding markets, democratizing access to advanced technological solutions while always keeping the human touch," said Pablo Sánchez, CMO of Atento. "Our new identity is a powerful statement about where we're headed as a company: a future...

MADRID, 30/09/2025 (informazione.news - comunicati stampa - economia)

 said Pablo Sánchez, CMO of Atento.

With this evolution, Atento strengthens its purpose: to The new visual identity and corporate narrative reflect a company that not only supports its clients through their challenges but also empowers them to lead in their own industries.

added the executive.

Atento is the largest provider of customer experience management and business process outsourcing services ("CXM BTO") in Latin America and one of the top providers worldwide. Atento is also one of the main providers of CXM BTO nearshoring services for companies operating in the United States . Since 1999, the Company has developed its business model in 17 countries, employing more than 90,000 people.

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