Beamly relaunch brings record traffic for the social TV platform

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-- Monthly active users triple since Q1 and subsequent re-launch in April

NEW YORK, LONDON and SYDNEY, July 1, 2014 /PRNewswire/ -- Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention.

The free app was reborn under its new brand in April of this year – coupled with widening positioning that took it from its 2nd screen roots to become a full 24/7 content and social network for TV.

In line with the re-launch, which was accompanied by partnerships with 100+ TV and pop culture influencers:

Beamly co-founder and CEO Ernesto Schmitt said: "We're delighted with the growth we're experiencing, and with the confirmation that Beamly's freshly-defined proposition is resonating with consumers."

"Now over 60% of Beamly's user base is under 30. These super fans who love TV and pop culture have been engaging heavily with us - not just as a second screen app, but a 24/7 offering which mirrors TV viewers' emotional engagement with their favorite shows and celebrities across the day," said Jason Forbes, Beamly US Managing Director.

With the Beamly, TV fans have a single 24/7 destination where they can:

Beamly is available free from Google Play for Android, the App Store for iPhone and iPad, and on the web at http://beamly.com

Notes To Editors:

About Beamly
Beamly is the world's leading content and social network for TV. Beamly was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt. The company is based in London, New York and Sydney.

Beamly press enquiries:
[email protected]