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Beamly relaunch brings record traffic for the social TV platform
-- Monthly active users triple since Q1 and subsequent re-launch in April
NEW YORK , LONDON and SYDNEY , July 1, 2014 /PRNewswire/ Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention.
The free app was reborn under its new brand in April of this year – coupled with widening positioning that took it from its 2nd screen roots to become a full 24/7 content and social network for TV.
In line with the re-launch, which was accompanied by partnerships with 100+ TV and pop culture influencers:
Beamly co-founder and CEO Ernesto Schmitt said: "We're delighted with the growth we're experiencing, and with the confirmation that Beamly's freshly-defined proposition is resonating with consumers."
"Now over 60% of Beamly's user base is under 30. These super fans who love TV and pop culture have been engaging heavily with us - not just as a second screen app, but a 24/7 offering which mirrors TV viewers' emotional engagement with their favorite shows and celebrities across the day," said Jason Forbes , Beamly US Managing Director.
With the Beamly, TV fans have a single 24/7 destination where they can:
Beamly is available free from Google Play for Android, the App Store for iPhone and iPad, and on the web at http://beamly.com
Notes To Editors:
Beamly is the world's leading content and social network for TV. Beamly was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt . The company is based in London , New York and Sydney .
press@beamly.com