Moshi Monsters Launches Moshi Music Label

- With Photo

Moshi Monsters' pint-sized superstar looks set to follow in the footsteps of Bob the Builder and Mr. Blobby by moving from small screen to the top of the charts.   is an animated sensation and heroine of the global kids' phenomenon , which now has over 50 million registered users worldwide (including one-in-two kids in the UK aged 6-12).

debut single, will be available for download on from September 18 with ambitions for a number one chart position. The official single is being launched by popular demand following massive success on YouTube, where the 'The Moshi Dance' video is pulling in around 1m views a month. The video is currently on over 3m hits - eclipsing established artists including Will Young (his Jealousy video has 793,880 views), The Wanted (Glad You Came has clocked up 937,045 views) and Jedward (the video for Bad Behaviour has received 1,107,850 views to date)*.

On the basis of monster success, is launching its own music label to back its characters' musical exploits.  The label has already signed hopefuls including Dustbin Beaver, 49 Pence , Broccoli Spears, Hairosniff and Avril Le Scream from whom future releases are expected. There is also a album on the cards for release later this year.

Creator of Moshi Monsters and CEO of Mind Candy, Michael Acton Smith said: "We released the music video on YouTube as a bit of an experiment and were amazed at the response and how fast it spread. Kids loved it so we thought it would be smart to release it and are developing many more tracks."

Each Moshi Music track and supporting video will be developed to offer both parents and children a combination of awesome visual content, character back-stories, silliness and fun.

For further information on Lady Goo Goo's debut track, 'The Moshi Dance' visit http://www.moshimusic.com/ladygoogoo or her Facebook page http://www.facebook.com/LadyGooGooOfficial

* YouTube stats as of 12 September 2011

Notes to Editors:

ABOUT MIND CANDY

is the online games developer and entertainment company behind the hit global children's brand . The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit http://www.mindcandy.com

ABOUT MOSHI MONSTERS™

is an online world for boys and girls aged 6-12. The site is filled with exciting characters, educational puzzles, nurturing play patterns, customization tools and a social layer so kids can share, show-off and communicate with their friends in a safe environment - similarly to the way adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Since its launch in 2008, the site has accumulated over 50m registered users worldwide.

Following its huge online success has exploded from its online base into the real world with an array of physical product offerings including best-selling toys, books, membership cards, trading cards and much more. launched in February 2011 and is now the largest UK kids title in the UK!…and there's loads more to come with and currently in development!

For more information visit http://www.moshimonsters.com

ABOUT MICHAEL ACTON SMITH - CEO, MIND CANDY

Michael Acton Smith is CEO and founder of . The company created which now has over 50m registered users worldwide. first project was trans-media puzzle game which played out across various media platforms. Prior to , Michael co-founded Firebox.com (online gadget and gift retailer), Berwickstock (boutique music festival) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).

Note to Editors: