Editoria e Media
Enhanced Connectivity and Improved Computing Power to Drive 15 Million Global Shipments of Video-On-Demand Embedded Cars in 2030
OEMs are addressing these emerging opportunities through partnerships with Tier 1 suppliers, middleware companies, and content providers that can share expertise in consumer electronic domains on issues such as Digital Rights Management (DRM). For example, Cinemo provides flexible middleware solutions to deliver impressive digital media experiences in the car, and Harman fills a key role for OEMs through its Ignite Store, which offers its customers access to an existing ecosystem of multimedia, gaming, and productivity applications that would otherwise require a significant allocation of an OEM's resources to build.
Utilizing the unique environment of the vehicle to offer unique experiences will also allow companies to best monetize the improved technology of the automotive industry. Companies such as Holoride and 4screen have made waves in the in-car VR gaming and advertising market respectively by adding value to the vehicle experience.
"Adaptation is required from all levels of the supply chain if the in-vehicle infotainment industry wants to take full advantage of technological strides across connectivity, computing power and, in the future, automation. Unlocking additional revenue streams in infotainment will help to drive software-defined vehicle proliferation and innovation," Miah concludes.
These findings are from ABI Research's Infotainment-Driven Differentiators for Software Defined Vehicles: Video-On-Demand, Gaming, and Productivity application analysis report. This report is part of the company's Smart Mobility and Automotive research service, which includes research, data, and ABI Insights. Application Analysis reports present in-depth analysis on key market trends and factors for a specific technology.
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
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