PortAventura World and Paramount Spain join forces to promote exclusive leisure experiences

The General Business Director of PortAventura World, David García, explained that "this partnership is part of the innovative strategy that we are implementing in the resort, which seeks to increasingly diversify our offer and promote differential entertainment for all of our clients. We want to reach a new client segment, in particular a young audience, through actions linked to music and live concerts, and MTV is an exceptional partner with an international reach". TheGeneral Business...

The General Business Director of PortAventura World, David García, explained that "this partnership is part of the innovative strategy that we are implementing in the resort, which seeks to increasingly diversify our offer and promote differential entertainment for all of our clients. We want to reach a new client segment, in particular a young audience, through actions linked to music and live concerts, and MTV is an exceptional partner with an international reach".

Carlos Martínez, Vice President Country Manager of Paramount Iberia, stated that "we are very happy to be able to offer the Spanish public the MTV Push Live franchise, a project that is part of the DNA of MTV. In PortAventura World we have found the best possible partner and location. With a long trajectory in the creation of unique experiences for a young audience, we are certain that this is the start of a long-lasting relationship between two companies that are leaders in their sectors".

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