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Global Fitness Brand Unveils New LES MILLS+ Omnichannel Fitness Platform
After months of isolation, fitness fans are flooding back to gyms for the added motivation and social connection of live fitness experiences, but the COVID-driven boom in digital fitness looks set to continue, with new research* showing the majority of exercisers now favor a 60:40 split between gym and home workouts.
LES MILLS+ replaces the company's previous digital platform LES MILLS On Demand (LMOD), which saw rapid growth during the digital fitness boom, with a 900% increase in downloads in 2020 alone.
Recognizing the need for an upgraded app that can meet growing demand and shifting consumer preferences, LES MILLS+ arrives with a range of enhancements.
In addition to 1,000+ world-leading workouts including BODYPUMP™, BODYCOMBAT™, and BODYBALANCE™, LES MILLS+ now features:
As the world leader in group workouts, Les Mills is uniquely placed to give customers an unbeatable omnichannel experience by combining the blockbuster production values its digital content is famed for, with its unparalleled network of 21,000 gym partners and 140,000 certified Instructors across 110 countries.
Created with elite teams of physiology experts, fitness trainers, and musicians, each Les Mills workout is scientifically designed to maximize results and inspirationally crafted by the world's leading choreographers to incredible music. The classes are cinematically filmed by award-winning production crews and presented by a huge selection of the world's best instructors.
Of the new launch, Clive Ormerod goes on to explain:
LES MILLS+ is presented by the world's best Instructors and is supported by expert training guides. There are 13 different programs to suit all fitness levels, from high intensity to low intensity, equipment or no equipment. Classes range from 15-minute to full-hour sessions.
LES MILLS+ is available as a mobile app for phones and tablets, and can be streamed from any Internet browser and via popular TV platforms including Android TV, Amazon Fire TV™, Chromecast™, Apple TV®, Roku, and Xbox.
Existing LES MILLS On Demand users can access both LMOD and LES MILLS+, app and website platforms, with their existing log-in details.
press@lesmills.com
Watch the Les Mills Story: https://youtu.be/pTZ8apUJnA0
Les Mills is the global leader in group fitness and creator of 20 programs including BODYPUMP™ and BODYCOMBAT™. Les Mills workouts are delivered by 140,000 certified Instructors in 21,000 gyms across 100 countries, as well as via the LES MILLS™ On Demand streaming platform. The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand's track and field team – who opened his first gym in 1968 to bring elite sports training to the masses.
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