The Żubr beer brand helps buy land for Biebrza National Park in Poland to protect endangered species

Approximately 500 million m³ of water has accumulated in the wetlands of the Biebrza Valley, one of the last valleys in Europe not destroyed by man.  The marshes cool the climate, are islands of biodiversity, act as natural air conditioners and, in addition, constitute a unique habitat for protected species of birds that are admired by the whole of Europe. However, more than 40% of the Biebrza National Park still belongs to private owners and the park staff are unable to conduct appropriate nature conservation activities there, such as protecting habitats, regulating tourist traffic and preventing the destruction of nature as a result of the development of agriculture or construction.

WARSAW, 25/08/2021 (informazione.news - comunicati stampa - energia)

The marshes cool the climate, are islands of biodiversity, act as natural air conditioners and, in addition, constitute a unique habitat for protected species of birds that are admired by the whole of Europe. However, , such as protecting habitats, regulating tourist traffic and preventing the destruction of nature as a result of the development of agriculture or construction.

 says .

Buying land is the priority for the Biebrza National Park, but it is a long and costly process.  .

The activities of the Żubr brand take place at a time when no new national park has been established in Poland for 20 years. The average area of national parks in the European Union is approximately 3.4% of the country's area, whereas they only constitute 1.1% in Poland . Meanwhile, more than 70% of Poles surveyed are in favour of increasing the area of national parks.

The activities in the Biebrza National Park are a part of consistent implementation of the mission of Żubr  brand belonging to Asahi Europe , which is based on the active support of wildlife species by reinvesting some of its profits in them. It pursues this mission in the most valuable natural regions of Poland . , and those that require quick action, such as .

 says Urszula Czerniawska-Kapeluch, Senior Brand Manager of the Żubr brand.

In 2019, the Żubr brand donated a million zlotys to the protection of endangered species; in 2020 it funded specialist equipment worth 1 million zlotys for the Białowieża National Park, while a further million will be donated this year to the battle for the preservation of wildlife in its most natural form.

For more information on the Fund's activities please visit: www.funduszzubra.pl

Photo - https://mma.prnewswire.com/media/1601609/Zubr_and_Biebrzanski_Park_Narodowy.jpg