Rippll has Appointed Sarah Hogan as Non-Executive Chairwoman

Rippll was founded by digital media executives to help bridge the gap between online and offline user journeys. The company owns and operates a suite of location-based apps that trade free, cutting edge features for transparent data access to create a panel of users that can be analysed when exposed to ad campaigns. Analysing consumers movements before and after exposure to advertising gives advertisers and their media agencies access to store visit uplifts. Rippll was founded by digital media...

Rippll was founded by digital media executives to help bridge the gap between online and offline user journeys. The company owns and operates a suite of location-based apps that trade free, cutting edge features for transparent data access to create a panel of users that can be analysed when exposed to ad campaigns. Analysing consumers movements before and after exposure to advertising gives advertisers and their media agencies access to store visit uplifts.

This year Rippll added transaction data to their dataset such that advertisers can now see the uplift in spend as well as visits from their ad campaigns and have run successful trials for major shopping centres and casual dining brands. Rippll hope that Sarah's invaluable advice will help the company unlock it's new product level sales data to create a unique solution for FMCG brands to measure the performance of their digital media (including social media) spend in terms of actual sales uplift.

Sarah commented: "All marketers want access to data but it's only useful to gather if you know what to do with it! I'm delighted to have an opportunity to help shape how best to leverage the latest transaction intelligence technology Rippll have added to their portfolio of services. This is a great tool to gather rich behavioural insights by tracking full consumer journeys from ad exposure through to purchase, while providing the right value exchanges for consumers along the way. Such rich data will enable marketers to make real time tweaks to customise content better to consumers while simultaneously optimizing ROI."

Case studies for location-based and transaction-based media measurement are available on the Rippll website – www.rippll.com

Contact
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