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Luxury Swiss Beauty Technology Brand RÉDUIT Announces an Industry First
NEUCHÂTEL, Switzerland , May 20, 2020 /PRNewswire/ -- High-tech beauty technology brand RÉDUIT, spearheaded by former FOREO CEO Paul Peros , has today announced the world's first ever hardware launch of its kind – one that will see a new product introduced and shipped every week from now until October 2020 .
From May 22nd , new beauty products will be consecutively released over 20 weeks, kicking off with the revolutionary Hairpod™ treatments and the "RÉDUIT One" applicator device, first unveiled at CES earlier this year.
The RÉDUIT range is based on proprietary Magnetic Misting technology. The RÉDUIT One applicator device converts RÉDUIT's specially targeted formulas into a super-fine magnetic mist for enhanced delivery. With particles 50 times smaller than traditional droplets, the device instantly infuses hair with concentrated goodness, delivering treatments 38 times more effectively than traditional topical solutions, while generating 20 times less waste.
RÉDUIT has eliminated the need for many unnecessary ingredients in their formulations. The result? Improved efficacy, immediate infusion and a weightless finish; only concentrated goodness exactly where it's needed. Less packaging, less waste, amplified performance.
While only 5 ml each, single RÉDUIT Hairpods™ deliver the same number of applications as 100-200 ml of traditional products. They're also fully recyclable through RÉDUIT's unique Return & Refurbishment program, ensuring that both the formula and delivery systems have the lowest possible environmental impact.
The first Hairpods™ to be released are the Precision Conditioner and the Vapor Strength.
The Precision Conditioner Hairpods™ provide immediate softness and shine with a weightless finish, for smooth and easy-to-style hair. The pod delivers the purest active ingredients right where they're needed, protecting hair from everyday heat styling for an air-light, frizz-free finish that lasts.
The Vapor Strength Hairpods™ are designed to restore your hair's resilience. Infusing hair at the source with essential nutrients and hydration, the leave-in pod treatment works to transform and revitalize for your strongest hair yet.
The prices for the new products are USD 199.00 (AUD 399.00) for the RÉDUIT One applicator device, USD 24.90 (AUD 49.90) for the Precision Conditioner and USD 34.90 (AUD 69.90) for the Vapored Strength Hairpods™. In addition to reduit.com, the products will be available on Amazon Launchpad, as well as at a selected number of high-end department stores and e-commerce sites.
In French "Reduit" means "reduced." We reduce packaging. Amplify results. Reduce time. Amplify efficacy. Reduce steps. Amplify beauty.
RÉDUIT was created with one vision: to revolutionize the everyday beauty routine.
We started in Neuchâtel, Switzerland , with the dream of creating truly superior beauty products. From performance to sustainability and user-friendliness, we design products that truly elevate the everyday.
Set on raising the bar for professional and at-home beauty solutions that deliver on one simple promise: enhancing the results and experience while reducing the unnecessary.
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For more information on RÉDUIT, visit our Media Center (https://reduit.com/media/), or contact us directly at media@reduit.com.