Cision Unveils Global Innovation Lab to Transform Communications Industry

The Cision Innovation Lab will be led by David Barker, the company's President of Data and Innovation. Under Barker's leadership, the Lab will focus on anticipating and solving the communication industry's challenges through product development, strategic acquisitions, and select partnerships with organisations in the paid and owned media spaces, including MediaMath® and LiveRamp®.

The Cision Innovation Lab will be led by David Barker, the company's President of Data and Innovation. Under Barker's leadership, the Lab will focus on anticipating and solving the communication industry's challenges through product development, strategic acquisitions, and select partnerships with organisations in the paid and owned media spaces, including MediaMath® and LiveRamp®.

The research centre will be used to build and beta-test different communications use cases and solutions. Four primary centres of testing and development within the Lab environment include:

"Communications and public relations are rapidly evolving," noted Barker. "Today, more than ever, comms and PR professionals are being asked to produce data-driven results that align with core business metrics. The Cision Innovation Lab will provide the ongoing development and innovation needed to set new standards of measurement and integration to continue validating the importance of earned media."

About Cision 
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 19 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.

Media contacts:
US
Laura Roman
Director of Corporate Communications, Cision
cisionpr@cision.com

Kate Walker
McGrath|Power for Cision
cision@mcgrathpower.com

Europe
Steph Macleod
Kaizo for Cision
cision@kaizo.co.uk

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