Nearly 50% of US Homes Will Own a 4K TV by 2020, says Strategy Analytics

-- 4K TV ownership in the US will reach 10% by 2016 up from just 1% in 2014.

BOSTON , March 4, 2015 /PRNewswire/ --

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"Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years' time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve." He added, "As we saw with the transition from SD to HD, it is the TV manufacturers who are leading the Ultra HD charge although significant steps are being made on the delivery infrastructure and content production parts of the value chain. As the inevitable price competition eats into the ability of the TV vendors to make any meaningful profit from selling Ultra HD TVs, many brands are adding support for wider color gamuts and high dynamic range in order to differentiate their models and charge a premium over 'standard' Ultra HD models."

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

European Contact: David Watkins , +33 153 409 952 , dwatkins@strategyanalytics.com

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