Duetti's 2024 Music Economics Report Finds Industry-Wide Per Stream Rates for Independent Artists Are Finally Stabilizing Following Years of Decline
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The specific economic dynamics differ across the popular streaming services:
Furthering Duetti's core mission to expand financial opportunities for the independent music community, the report offers important insights to help contextualize finances based on key data-backed takeaways including:
Although Spotify remains the most important revenue driver, the landscape is rapidly changing due to YouTube challenging their momentum
More often than not, going viral on TikTok does not necessarily equate to artists achieving sustainable streaming growth, and TikTok video payout lags far behind streaming platforms
Audience listening habits drive niche genres to generate more earnings per stream than mainstream genres
"Although per stream rates are showing signs of stabilizing, we've dug deeper to uncover the nuances indie artists need to be aware of when trying to understand their income mix and trends," says Lior Tibon, CEO and co-founder of Duetti. "Our mission is to ensure our partners, and the wider independent artist community, have a clear view of the shifts in the industry landscape that can have an impact on them, whether that's the growing importance of YouTube or the impact of Spotify's Discovery Mode."
Since starting operations in 2022, Duetti has become an essential ally in helping independent artists expand their financial opportunities. With an expanded footprint and over $235M of dollars raised, Duetti has worked with hundreds of artists across genres, fueling creativity and financial independence.
"Duetti not only helps me fully understand the financial worth of my catalog, their data driven approach gives me valuable insights as well," said Duetti artist Brentrambo. "Their research-driven support has unlocked opportunities - like access to their playlist network has given me a new outlook on the future of my digital presence and marketing."
Duetti's Second Annual Music Economics Report for Independent Artists is available to download at duetti.co/report
About Duetti
Duetti was founded by Lior Tibon, former COO of TIDAL, and
Christopher Nolte, former Business Development executive at Apple Music, with the mission of getting a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities. Leveraging their experience in streaming and support from innovative music and technology investors including Flexpoint Ford, Nyca Partners, Viola Ventures, and Roc Nation, Duetti's music platform has provided over 500 artists up to
$3 million per transaction. The proprietary model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using proprietary ROI-focused techniques.
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