Global Social Media And Banking Report 2017 Featuring Facebook, Instagram, LinkedIn, Snapchat, Twitter, VKontakte, WeChat & WhatsApp

As with the entertainment and information industries before it, our industry is coming to terms with the radically decentralised, person-to-person potency of social media: centralised authority is being replaced by empowered consumers - and the social media platforms that excite them the most. While Facebook, WeChat and the like have been busily developing far-reaching networks for person-to-person payments, banks in general have been more tentative when it comes to this distributed, grassroots-supported approach to circulating money and credit. Now, with several banks having made decisive moves, social media has long gone beyond being a megaphone for customer feedback: this indispensable report looks at the implications of social media as a tool, a threat and an opportunity within a banking and payments context.

As with the entertainment and information industries before it, our industry is coming to terms with the radically decentralised, person-to-person potency of social media: centralised authority is being replaced by empowered consumers - and the social media platforms that excite them the most.

While Facebook, WeChat and the like have been busily developing far-reaching networks for person-to-person payments, banks in general have been more tentative when it comes to this distributed, grassroots-supported approach to circulating money and credit.

Now, with several banks having made decisive moves, social media has long gone beyond being a megaphone for customer feedback: this indispensable report looks at the implications of social media as a tool, a threat and an opportunity within a banking and payments context.

Key Topics Covered:

Executive summary

1. Introduction: The need for nuanced thinking

2. Social media and reputation

3. The online downside

4. Opportunity through the optimum mix

5. Conclusions and recommendations

Case Studies

Appendix: Social media services

For more information about this report visit https://www.researchandmarkets.com/research/gvl3g3/social_media_and

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