Cibi e Bevande
Paprika Color Market Poised to surpass US$ 76.92 Mn as Consumer Focus on Healthy Eating Reaches All-time High - Future Market Insights
Paprika is widely used as natural food color and flavoring agent in beverages, processed food, and tomato applications. The colorant is heat, water, and pH stable. The rising demand for natural food colors across food and beverage industry is expected to boost the sales of paprika color.
Growing awareness among people regarding the benefits of natural food colors as well as the harmful consequences of synthetic colors has created opportunities for the expansion of the paprika color market.
Artificial food colors can cause various health problems such as allergy, chronic ailments, and other behavioral changes. As a result, consumers have developed a keen interest for food products containing natural ingredients such as paprika color.
Steered by this, paprika color has replaced their artificial counterparts in various cuisines. Besides this, application in processed meat products is expected to rise, especially across developing countries such as India .
Replacing synthetic colors with that derived from paprika not only improves the aesthetic appeal of a food item but increases its nutritional value. It is rich in antioxidants like beta carotene and zeaxanthin, vitamins, minerals and other nutrients.
Considering this, application in poultry, personal care and food & beverage industries will continue to increasing through the forecast period. According to the report, the meat, poultry, fish & eggs segment accounts for the largest share in paprika color market and is anticipated to top by the end of 2021.
EMEAI (Europe Middle East and India ) is expected to account for around of the global sales in 2021. Increasing number of health-conscious people, rising use of paprika products in pet food, and expanding food and beverage industry are some of the factors driving the market in EMEAI.
says the FMI analyst.
Key players operating in the paprika color market are focusing on expanding their product portfolio. They have adopted various organic and inorganic growth strategies such as mergers and acquisitions, new product launches, partnerships and collaborations to strengthen their global footprint.
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FMI provides an unbiased analysis of paprika color market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the global demand for paprika color with a detailed segmentation on the basis of:
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