Salute e Benessere
A Nation Under Pressure: New Hilo Report Reveals Stark Gaps in UK Blood Pressure Awareness, Behaviour and Monitoring
Drawing on nationally representative polling of 2,000 UK adults and proprietary, anonymised data from nearly 9,000 long-term Hilo users, the report exposes a nation facing a silent cardiovascular emergency – one fuelled by low awareness, delayed action and major socioeconomic disparities.
By combining public attitudes with long-term physiological data, the report highlights not just what people know, but how they behave in real life. This dual view reveals where awareness breaks down, where assumptions don't match medical reality, and where simple changes could significantly improve national heart health and dramatically reduce public healthcare costs.
Taken together, these insights point to clear opportunities for improvement in how the UK measures, manages, and talks about blood pressure. As government and healthcare bodies continue to focus on prevention and early intervention, this report adds important evidence on where the gaps are – and where targeted communication and easier access to monitoring could make the biggest impact.
As a proud Prevention Partner of the British & Irish Hypertension Society (BIHS), Hilo is committed to continuing to contribute data and insight to support the national effort towards mitigating the impact of hypertension, and to help more people take control of their blood pressure earlier.
Founded in 2018 and headquartered in Neuchâtel, Switzerland , Aktiia is the global leader in continuous, cuffless blood pressure monitoring. The company combines advanced optical sensing technology with proprietary algorithms and data-driven insights to empower individuals and clinicians to better monitor and manage hypertension – the world's leading silent killer. Aktiia's technology is clinically validated, FDA-cleared and CE-marked (Class IIa) as a medical device. Its flagship product, the Hilo Band, provides continuous, effortless and accurate blood pressure monitoring through a sleek wrist-worn wearable, integrated with the Hilo companion app. Operating in 12 markets worldwide, Aktiia's mission is to help manage the world's blood pressure through innovation, accessibility and scientific rigor.
Photo - https://mma.prnewswire.com/media/2838578/Aktiia.jpg
Logo - https://mma.prnewswire.com/media/2678060/5656211/Hilo_Logo.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/a-nation-under-pressure-new-hilo-report-reveals-stark-gaps-in-uk-blood-pressure-awareness-behaviour-and-monitoring-302633188.html