Sport
U.S. Polo Assn. Launches First Global Digital Site Reaching Over 100 Countries Worldwide
Working in collaboration with state-of-the-art developers and language-translation experts such as TransPerfect and Nansen, the U.S. Polo Assn. digital team developed a high-impact platform that is both technologically advanced and dynamic.
"Our global digital site is one of our most ambitious undertakings to date as it supports our vision and execution towards a digital transformation," said J. Michael Prince , President and CEO of USPAGL, which manages the multi-billion dollar U.S. Polo Assn. brand. "Our global brand footprint has expanded into 180 countries today and we want both consumers and sports fans to have a common place to learn more about our amazing brand and sport. We are in the process of achieving this monumental goal through the site rollout and other digital initiatives."
The bold, vibrant design of the site is underscored by a navigation bar featuring six sections:
"We have the ability to localize site content around the world based on the consumer's region," said Jose Nino , Vice President of Global Digital Strategy and E-Commerce. "With U.S. Polo Assn. adding stores almost every day, we are now better able to immediately support their marketing and outreach efforts and drive store traffic through technology."
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.7 billion and worldwide distribution through 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the fourth-largest sports licensor and 36th overall in magazine's 2019 list of "Top 150 Global Licensors," U.S. Polo Assn. now takes its place alongside such iconic sports brands as Major League Baseball, National Football League and National Basketball Association.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA's global licensing program. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. USPAGL also produces global broadcasts to bring the sport of polo to consumers and sports fans around the world including the GAUNTLET OF POLO, the sport's new high-goal $1 million prize money series played on U.S. Polo Assn. Field.
Stacey Kovalsky - Senior Director, Global Communications
Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com
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