Energia
Saxophonist wanted to help get birds breeding
Michael Healy , Meridian's Chief Marketing Officer, says, "The trouble is, these are only good once breeding kicks off. Meridian decided some creativity might be needed to give these treasured native parrots with troublesome breeding a helping hand. And by hand, we mean saxophone".
So, Meridian has put a call out to New Zealand to find a talented saxophonist to help save a species with what is widely recognised as the smoothest, most romantic instrument out there.
"We're aware the science behind saxophones and kakapo breeding is as yet untested. But with only 147 of these amazing birds left, at Meridian we'll try anything," says Healy.
The winning saxophonist, whether they're a gifted local or the legend Kenny G himself, will professionally record a song for the kakapo that will be available for download on the Meridian Energy website and handed over to the Kakapo Rangers.
"The response to the campaign to date has been great, and we've received some great entries from keen sax players all over the country. We're still hoping that to attract the main man himself, Kenny G, but we've also got some great local talent who can help these precious birds out."
"Most importantly though, we're really aiming to make sure everyone is aware of the fact there are so few of these birds left -- so it's a privilege to be helping raise more awareness of the plight of the kakapo", says Healy.
As New Zealand's largest 100% renewable energy generator, and as a retailer, Meridian has always walked hand in hand with the environment.
Meridian is focused on sustainability, which is why the company has adopted the UN Sustainable Development Goals. Meridian is also listed as one of only three New Zealand companies on the Dow Jones Asia-Pacific Sustainability Index.
Photo - https://mma.prnewswire.com/media/810221/Saxophonist___Kakapo.jpg