Editoria e Media
"Fair Tales" for children from Odeabank
İSTANBUL, Dec. 16, 2021 /PRNewswire/ --
Odeabank, Turkey's young, innovative and dynamic bank, launched the project for children by printing the picture book set called which contains vivid and beautiful illustrations and attractive content reflecting gender equality.
The tales " which were reinterpreted this year accompanied the
which were published last year in the first stage of the project.
Believing that equality is internalized in childhood, Odeabank launched the project " " to reinterpret popular fairy tales with a gender equality perspective to raise awareness among parents and contribute to changing the perceptions prevalent in society.
In the well-known fairy tales female characters are often portrayed as beautiful, weak, dependent women who are mostly limited to domestic jobs and taking care of the family. And the male characters in the tales are portrayed with strong, proactive, brave and commanding personalities. In contrast, the characters in the book set bring different perspectives about the roles of each individual in our society. Odeabank Fair Tales added a new code to the tales. More egalitarian, more empowering women, and naive codes that save men from heroic pressure...
said:
Çiğdem Özkan – Cigdem.ozkan@hkstrategies.com – 0532 304 52 16
Mustafa Salih – Mustafa.salih@hkstrategies.com – 0536 863 19 04
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