Cibi e Bevande
Food Union's Hyper-Local Business Model And Strategic Investments Deliver Financial Success In 2020
The Group's unique "glocal" business model, which connects it with consumer trends and ignites local and regional brands with product innovation, along with its prior investments in production capacity, automatization and digitization contributed to its success as it navigated the challenges presented by the pandemic.
Food Union invested in agile market environments with strong e-commerce potential. "We expanded and improved our door-step-delivery services in Denmark and Norway while investing in new e-commerce shops in Latvia , Lithuania , Romania and Hong Kong leading to increases in ice cream consumption and growth in new customers," added Mr. Staņēvičs.
Food Union is currently the leading ice cream producer in the Baltics and Denmark , and the group holds a strong market position in Norway , Romania , Russia and Belarus. A leading, innovative consumer goods company, Food Union develops local brands delivering delightful products in the premium snacking, ice-cream and dairy categories.
Food Union Group is backed by Hong Kong -based investment company Meridian Capital Limited, and one of Asia's largest private capital firms, PAG.