Concise Analysis of Western and Central Europe B2C E-Commerce

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Western and Central Europe see increase in B2C E-Commerce.

This report indicates, among other things, that a double digit growth rate above 10% in Western Europe is expected for 2013, though this growth rate will decrease by 2017. Total B2C E-Commerce sales in Western Europe are expected to reach over 300 billion euros by 2016. Cross border shopping is a growing trend throughout the continent, reaching over 10% of online shoppers in 2012, a figure expected to double by 2015.

Online shopping on the increase

This report points out that the countries with the highest online shopper penetration are the Scandinavian countries, UK, Germany, Netherlands and France, all above the EU average. The most popular product categories in Europe by audience reach were consumer electronics and apparel. The Leading shopping websites were Amazon, Apple, and Otto Group's sites. Price comparison websites are also popular.

Western and Central Europe are considered mature B2C E-Commerce markets

In Germany, B2C E-Commerce sales reached several tens of billions of euros in 2012 and showed double digit growth over 2011. As a share of total retail sales, B2C E-Commerce accounted for several percentage points less than 10% in 2012, and the share is expected to increase by one percentage point in 2013. The most used payment methods for online shopping in

Germany are invoice and PayPal, a contrast with many other European E-Commerce markets where bank cards are the most popular payment method. US based mass-merchant Amazon is the largest E-Commerce player, while the Germany based Otto group continues expansion into domestic as well as international B2C E-Commerce. German online retailers benefit from popularity with shoppers in neighboring Austria.

Key Topics Covered:

1. Management Summary

2. Europe (Regional)

3. Central Europe

4. Western Europe


For more information visit http://www.researchandmarkets.com/research/hb2pd3/western_and

Media Contact: Laura Wood , +353-1-481-1716, [email protected]