Gen Z Favourite & Tiktok Sensation TRIP, the Calming Beverages Pioneer, is 6th Largest UK Carbonated Drinks Business

TRIP's popularity among Gen Z continues to explode, fuelled by tens of millions of views on TikTok, with TRIP dominating sales on the platform as the #1 best-selling drink[5]. With 60% of Gen Z not drinking alcohol[6], it's clear that these consumers are switching to TRIP as a new way to unwind. With brands TRIP and Guinness gaining viral popularity on TikTok, retail sales are mirroring this growth. Viewing TRIP amongst the No&Lo category, it would be the #2 brand overall, behind only Guinness 0.0% and ahead of Heineken.[7]

LONDON, 13/03/2025 (informazione.news - comunicati stampa - cibi e bevande)

TRIP's popularity among , fuelled by , with TRIP dominating sales on the platform as the . With , it's clear that these consumers are switching to TRIP as a new way to unwind. With brands and gaining , retail sales are mirroring this growth. Viewing TRIP amongst the No&Lo category, it would be the and .

In another milestone achievement, ( and ) — something that even Coca Cola, Pepsi and Red Bull cannot claim.

 "

TRIP also boasts an impressive list of , including fund , , ,  and amongst many others, further amplifying its cultural impact and widespread appeal.

 Kantar TGI Nov '24.
 NielsenIQ | Total Coverage | Flavoured Carbonates | 4WE 25.1.25 .
 NielsenIQ.
Nielsen IQ.
TikTok.
 Kantar TGI.
 NielsenIQ | Total Coverage | No&Low | 4WE 1.2.25 .

Infographic: https://mma.prnewswire.com/media/2641116/Trip_Drinks_Infographic.jpg

Alex Godfrey , alex@right-hand.co, 07739804670

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/gen-z-favourite--tiktok-sensation-trip-the-calming-beverages-pioneer-is-6th-largest-uk-carbonated-drinks-business-302401010.html