Editoria e Media
Merkle launches its 2021 Customer Experience Imperatives
Margaret Wagner , president, Merkle EMEA, said: "Digital transformation, fuelled by the data that drives the connection with customers, is critical to delivering the personal experience that consumers now expect, and this has rapidly accelerated with the impact of Covid.
"This year's CX Imperatives break down the steps needed to deliver against the winning formula that combines data transformation and digital transformation and, importantly, the organisational change required to set them up for that success."
The Customer Experience Imperatives offer insights into what outputs and metrics matter most as organisations continue to build their capabilities and data platforms. Three essential areas are outlined to help marketers maximise return on their transformation initiatives.
, chief strategy officer, Merkle EMEA, said: "Customer experience transformation raced up the agenda last year as businesses positioned themselves for stability and ultimately growth. This requires organisations to bring together tech, data, CRM and analytics capabilities combined with digital transformation capabilities and deliver organisational and operational innovation. Our 2021 Imperatives provide a fantastic guide for companies navigating the complex data and technology decisions required to meet the ever-evolving needs and expectations of their customers."
The 2021 Customer Experience Imperatives are available in a complimentary, downloadable book. Visit here to download.
Merkle is a leading data-driven, technology-enabled, global customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland , with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the company joined the Dentsu Aegis Network.
Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands.
Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.
www.dentsuaegis.com
Logo - https://mma.prnewswire.com/media/1424969/Merkle_Logo.jpg