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We Lose 11 Years on Smart Devices: Singapore health tech company calculates the cost of screen time with this revolutionary tool
The personal costs of excessive device use are vast. In a 2018 report by We Are Social, it was found that each internet user spends an average of six hours per day using the internet on smart devices. Recent evidence suggests that too much screen time significantly increases the risk of anxiety and depression, serious eye conditions including myopia, and a range of potentially fatal systemic illnesses including cardiovascular disease, diabetes and cancer.
Time Machine was conceptualized with the intention of educating users on the personal costs incurred due to their device use behavior. said Plano's COO Kevin Tay .
Plano's campaign aims to do just that. The global campaign, which will be launched today hopes to stimulate behaviour change among the masses with regards to their relationship with their devices. As part of the campaign, Plano will be releasing a short film which follows real people and their reactions after using the Time Machine. The insightful film delves into the paradoxical nature of why people feel that they lack the time to do the things they love, even though the average life expectancy has more than doubled in the past century. In the film, participants are confronted by the number of years and the percentage of their lives that they stand to lose to their smart devices, as well as the trade-offs that cannot be regained.
Time Machine is now available for the public to use and find out their personal statistics as well as the daily adjustments they can make to reduce the number of years lost to their devices.
The global smart device revolution has seen the integration of mobile technology into almost every aspect of human life. The age at which smart devices are being used is also getting younger - as many as 97% of children aged 4 years use devices every day, and three-quarters of children as young as 1 years old use devices daily. Children under 3 years old are using devices for 2 to 5 hours daily. The worldwide impact of addiction to smart devices is staggering, with the cumulative amount of time lost globally to screen-based activities reaching 8.76 trillion hours, or 1 billion years, per year.
said Associate Professor Dirani
Plano was developed with a clear purpose; to save sight and empower lives. With a culture of disruptive thinking grounded in real scientific research, Plano promotes the use of innovative technology to provide a solution to help mitigate the public health, societal and economic issues posed by excessive device usage. Plano's founding Managing Director, Associate Professor Mohamed Dirani , has dedicated his life to the study and research of myopia, and is an Adjunct Associate Professor at Duke-NUS Medical School and an Honorary Principal Investigator at the Singapore Eye Research Institute (SERI) and the Centre for Eye Research Australia (CERA). www.plano.co