S.L. Benfica Launches First Ever Immersive Store with AI Concierge Powered by Infinite Reality

"Sports fans today crave deeper connections with their favorite clubs beyond traditional media," said Sam Huber, CEO of MENA and Global President of Enterprise at Infinite Reality. "Benfica is redefining the online fan experience—combining immersive 3D environments, seamless commerce, and AI-powered personalization to deliver engagement at global scale. This model allows any team, club, athlete, or major sporting event to meet fans where they are and elevate fandom beyond the field through interactive, gamified experiences."

"Sports fans today crave deeper connections with their favorite clubs beyond traditional media," said Sam Huber, CEO of MENA and Global President of Enterprise at Infinite Reality. "Benfica is redefining the online fan experience—combining immersive 3D environments, seamless commerce, and AI-powered personalization to deliver engagement at global scale. This model allows any team, club, athlete, or major sporting event to meet fans where they are and elevate fandom beyond the field through interactive, gamified experiences."

Fans can explore this experience directly on Benfica's current website, no additional download or special headset required. Key features include:

"At Sport Lisboa e Benfica, we're constantly seeking innovative ways to connect with our global fanbase," said José Gandarez, Vice President at SL Benfica. "This immersive platform developed with Infinite Reality Enterprise represents the future of digital fan engagement. As we prepare for our FIFA Club World Cup debut, we're proud to offer supporters a new and exciting way to experience our club, access content, and feel closer to the team regardless of their physical location."

The Benfica Immersive Store, was built leveraging Infinite Reality's full stack of immersive software and services to drive revenue and brand engagement, including strategy and concepting, 3D design, AI agent training, engineering, hosting, analytics and more. The Benfica Immersive Store also leverages Infinite Reality's new generative web and agentic AI product suite, which powers real-time video chat with lifelike AI agents that greet and help customers.

 

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