Editoria e Media
Datawords and Whatsquare reinvent the customer relationship and the role of sales associates in a post-COVID world
In the context of restrained movements in many geographies, and of consumers reluctant to spend too much time in stores, the platform allows brands to optimize and leverage the expertise of their salesforce, thus extending and enhancing their advisory role through technology.
Specifically, the innovative platform built by Datawords / Whatsquare creates a bridge between physical stores and e-commerce, extending and enriching the shopping experience by allowing the customer to ask questions and the salesperson to propose adapted promotions and services—dependent only on the consumer's engagement with the brand on social media (WeChat, Facebook Messenger, WhatsApp, Instagram, etc.).
Based on a user's location, the platform is able to suggest a nearby point of sale and link them to the salespeople in store, via a QR code system. The latter can then make customized purchase proposals by referring the consumer to an e-commerce site.
The platform has already been implemented with great success by Datawords / Whatsquare for major brands including BMW, L'Oreal, and L'Occitane.
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Whatsquare creates tailor–made multilingual solutions that enable data flows and conversational commerce between all messaging platforms (including Facebook Messenger, WhatsApp, LINE, and WeChat for different regions), websites and mobile applications. Designed for retailers and brands, it automatically recommends products, provides customer service and delivers personalized stories. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung and acquired by the Datawords Group in November 2019 . Based in Hong Kong , the company is deploying its technology for international brands across APAC regions. More info on www.whatsquare.com/en/.
Created in 2000, Datawords combines a mastery of local cultures with technological expertise to roll out international strategies for major global brands across all digital platforms. Headed by a team of co-founders, Datawords has a presence in Europe, Asia and America. The group offers unmatched proficiency in multicultural technologies and stands out from the pack with the exceptional diversity of its 800 employees, representing over 50 nationalities and more than 60 languages. Datawords recorded a €70M turnover in 2019. The Datawords Group continues to grow with ground-breaking companies like Vanksen, Wezen, 87 Seconds and Whatsquare.
Learn more about the Datawords Group at www.datawordsgroup.com and on LinkedIn.
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Raphaële Coulot-Brette
raphaele.coulot-brette@grayling.com