Cibi e Bevande
Wuliangye Global Harmony Tour: "Fragrance Meets" Italy
Meanwhile, Wuliangye's partnership with Bulgari, a renowned high-end Italian brand, explored cross-category exchanges and cooperation. Wuliangye is exploring possibilities for its products to be featured in Bulgari's hotels, restaurants, and bars in the future.
During a visit to the Istituto Europeo di Design (IED), Wuliangye stated, "This in-depth visit and exchange with IED allows us to learn and collaborate in various areas, including product design, liquor innovation, and craftsmanship. By drawing on global top-tier industrial design concepts and experience, we aim to transform high-quality development outcomes into a higher quality of life."
Additionally, on September 17 local time, the "Harmony Night" Overseas Chinese Event celebrating the 75th anniversary of the founding of
the People's Republic of China and the Mid-Autumn Festival was held in
Milan, Italy . Wuliangye made a prominent appearance as the event's "premium partner" and "designated liquor," celebrating the festival and promoting Chinese culture with the overseas Chinese community. Zeng Congqin, Chairman of Wuliangye Group Co., Ltd., delivered a speech via video, stating, "Harmony is the essence of Chinese culture, and the relentless pursuit of overseas Chinese. No matter where we are, harmony, coexistence, and reunion are the eternal aspirations of the Chinese people.
Contact: Joy Li , joy.li@ecoinst.ca
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