AMADA UK Selects OSF Digital to Implement Salesforce, Driving Customer Experience and Business Growth

While AMADA Japan has long utilised Salesforce, AMADA UK and Spain are still reliant on legacy systems that lack unified visibility across customer touchpoints. The transformation will bring a 360-degree customer view, enabling higher levels of automation and improved service delivery. WhileAMADA Japanhas long utilised Salesforce,AMADA UKandSpainare still reliant on legacy systems that lack unified visibility across customer touchpoints. The transformation will bring a 360-degree...

While AMADA Japan has long utilised Salesforce, AMADA UK and Spain are still reliant on legacy systems that lack unified visibility across customer touchpoints. The transformation will bring a 360-degree customer view, enabling higher levels of automation and improved service delivery.

"This is a great partnership to implement Salesforce Sales and Service Cloud with Field Service across the UK and Spain," said Garry Larner, Managing Director of OSF Digital UKI. "Our goal is to help AMADA streamline operations and significantly enhance their customer interactions."

Paul Mansfield, Managing Director of AMADA UK, added: "By delivering an enterprise-level CRM, we will elevate our customer experience. The platform will provide a comprehensive customer 360 view and improve service channels. We are very pleased to be partnering with OSF Digital."

The project is anticipated to deliver measurable business benefits, including:

About AMADA UK

AMADA UK is part of the AMADA Group, founded in 1946 in Japan by Isamu Amada. The group specializes in manufacturing, leasing, maintaining, and servicing metalworking machines. With over 8,000 employees globally, the AMADA Group operates in key markets including Japan, Europe, North America, and China, and is renowned for its innovation, reliability, and commitment to quality.

About OSF Digital

OSF Digital is a global, AI-powered digital transformation leader with expertise in connecting technology and strategy to drive business success. With several Salesforce awards for multi-cloud innovation, a member of multiple Salesforce Partner Advisory Boards, and a proven playbook for Customer 360 success, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With a client community spanning multiple industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. For more information about OSF Digital, visit osf.digital.

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