Spettacolo
Rowers Set Off On 3,000 Mile Journey Across The Atlantic Ocean - The Talisker Whisky Atlantic Challenge 2020 Begins
The is a race with purpose - an inspirational event, which draws out the wild spirit in everyday people to achieve extraordinary things. It is a soul-changing journey and the challenge of a lifetime, giving rowers the opportunity to experience the exhilaration of the majestic ocean.
Beginning in the Spanish port of San Sebastian de la Gomera in the Canary Islands and ending in Nelson's Dockyard in Antigua - Barbuda , the crews will spend between 30 to 90 days at sea where they could face commanding waves, extreme physical challenge and nature in its purest form from spellbinding starry skies to dolphins in their natural habitats, and a whole host of marine wildlife as they row the 3,000 miles to Antigua .
Over 21 international teams – including four-man crews, all-female and solo crews - from countries including South Africa , the Netherlands , the United States of America and Great Britain are taking on the race under strict COVID-19 protocols after years of preparation.
To reach the start line, teams have had to demonstrate similar levels of vigor, determination and strength of character, as they'll require at sea. The crews have worked tirelessly to secure partners and donations, while training – often around a full-time job – to prepare to row the 1.5 million oar strokes needed to cross the ocean.
Each rower has a unique and personal motivation for racing; from charity fundraising to building awareness of ocean health.
Frank Rothwell , 70, who is taking on the challenge with the hope of raising £1m for Alzheimer's Research UK, said:
Dixon McDonald - Captain of USA boat, Latitude 35, said:
The oldest distillery on the Isle of Skye in Scotland , Talisker Single Malt Scotch Whisky is very much a product of its rugged, coastal home. A whisky full of coastal character, Talisker's origins come through in its aroma and taste, which connects the drinker with its rugged environment, delivering a powerful peat-smoke, with hints of sea-salt and a citrus sweetness and making it the perfect toast to those heading out to sea today.
Natalia Montigny , Head of Global Marketing for Talisker commented:
Carsten Heron Olsen , CEO of Atlantic Campaigns, said:
For further PRESS information about Talisker please contact:
[each market to add local contact]
Team Antigua – Antigua
Atlantic Dragon – United Kingdom
Team Melokhule – South Africa
Atlantic Dutchesses – The Netherlands
Atlantic Solo – United Kingdom
Generation Gap – United Kingdom
Oardacity – United Kingdom
Atlantic Titan – United Kingdom
Latitude 35 – USA
Force Genesis – United Kingdom
The Bristol Gulls – United Kingdom
Dutchess of the Sea – The Netherlands
Row for Cancer –�� The Netherlands
Rudderly Mad – United Kingdom
For a Fitter Planet – United Kingdom
Spoarting Chance – United Kingdom
Atlantic Antics – United Kingdom
Wave Warrior – United Kingdom
Team HPF – United Kingdom
Alzheimer's Research – United Kingdom
On Shoulders of Giants – United Kingdom
Located on the shores of the Island of Skye in Scotland for nearly 200 years, Talisker is very much a product of its rugged, coastal home. A brand rooted in adventure, the whisky's founders, the MacAskill brothers, rowed from Eigg to Skye in 1830 to start the Talisker Distillery in
Scotland and that sense of adventure lives on through everything the brand does today. Talisker aims to inspire people to reconnect with the exhilarating feeling of being in nature's presence whilst ensuring we restore the wilderness for future generations. We call it Re-wilding.
and , a collaboration network and environmental organization, recently announced a three-year partnership. In a collaborative environmental mission, Talisker and Parley are launching ' , a global initiative to restore and protect the health of underwater forests on coastlines. Together the partners will support the preservation and protection of 100 million square meters of marine ecosystems around the world by 2023.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker , Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio , Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com . Visit Diageo's global responsible drinking resource, www.DRINKiQ.com , for information, initiatives, and ways to share best practice.
Photo: https://mma.prnewswire.com/media/1374136/Talisker_Whisky_Atlantic_Challenge_2020.jpg