NOVOTEL CELEBRATES ONE YEAR OF OCEAN COMMITMENT AND SUSTAINABLE PARTNERSHIP WITH WWF

"At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment," said Jean-Yves Minet, Novotel Global Brand President. "Through their guidance and expertise, we can drive change at scale across our 600 hotels and more widely across the industry and communities we reach. At Novotel, we're committed to making it easier to make choices that have a positive impact on the longevity of the planet, on marine life, and on future generations. From responsible sourcing to a Plant-Forward approach, our ocean impact strategy is designed to drive real change. Together, we can lead the way toward a healthier, more sustainable future - one positive choice at a time."

PARIS, 21/05/2025 (informazione.news - comunicati stampa - turismo)

 said . "

The new  were created in partnership with WWF and led by the fisheries experts at WWF France. The new guidelines, launched globally across Novotel's 600 hotels, include banning of 350 species of endangered seafood species, and promoting responsible fishing by 2027, serving only MSC-certified wild-caught species or responsibly sourced local fish, and use ASC- or organic-certified farmed seafood for salmon and shrimp, fostering supplier collaboration where needed. WWF France has created a comprehensive global training programme for Novotel chefs, food and procurement teams, and is working alongside Novotel and Accor to improve traceability.

Furthermore, Novotel has pioneered a Plant-Forward1 ambition, targeting all its 600 hotels to have a minimum of 25% plant-based menus by 2026. Today 39% of hotels dedicate at least 25% of their menus to plant-forward options. Novotel is committed to offering market leading, tasty, sustainable, and Plant-Forward philosophy at scale, guided by a leading culinary institute.

Novotel welcomes more than two million family stays a year and this summer families at Novotel will experience two new edutainment games designed by WWF France and Novotel to inspire and empower children to be ambassadors for the ocean. is an interactive card and digital game inspired by the WWF Blue Panda boat, created to educate families about ocean conservation in a fun, engaging way. " is a lively digital quiz that helps children learn about the threats faced during turtle migration, including ghost gear, plastic and pollution. 

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Since its launch in June 2024 , Novotel has made significant strides to deliver upon its ocean preservation and sustainable impact plan:

Novotel's commitment to reducing its impact aligns with Accor's industry-leading mission towards positive hospitality, including:

In addition to the new Plant-Forward ambition and Sustainable Seafood Principles, Novotel has implemented significant actions:

Novotel is committed to raising awareness of the importance of the ocean to modern life, inspiring hotel teams, guests and communities to positively contribute to a more balanced life with the ocean.

Novotel is supporting essential WWF France conservation projects around the world, investing to support ocean impact, research and action through critical projects.

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Looking ahead, Novotel remains committed to amplifying its impact by: 

For more information about Novotel's sustainability initiatives, learn our partnership with WWF, and to read the Novotel Ocean Impact Report in full, visit Novotel - Ocean

    1. Azzurra Kitchen @ Novotel Monte Carlo.
         a. Beetroot and Chickpea Hummus with Tahini, Fresh Herbs, spring vegetables and purslane shoots.
    2. MOKU @ Novotel Cairns Oasis Resort
        a. Green Paw Paw Salad with green paw paw & carrot, avocado, soft herbs, edamame, nam jim dressing, cassava crackers & charred lime
    3. Novotel Melbourne Airport – Boccata Restaurant & Bar
        a.  Rigatoni with Confit Tomatoes, Stracciatella and Pangrattato
    4. Bokan @ Novotel London Canary Wharf
        a. Black Lime Tofu, Dashi Broth with an Onion and Spinach Marmalade – part of the vegan tasting experience and vegan bottomless brunch
    5. Flying Elephant @ Novotel Dubai Al Barsha
        a. Zameen Ke Kebab, honey glazed beet, spicy mascarpone, Masala plum coilee
    6. Ici&là @ Novotel Strasbourg Centre Halles
        a. Quinoa Lover Burger with quinoa-chili galette, Alsacian cheddar, pesto rosso, aubergine, courgette and green salad

 

Plant-Forward, which includes vegetarian, vegan and Flexitarian diets, is a lifestyle choice reaping the health and sustainability benefits of vegetarian and vegan eating while still enjoying animal products, such as meat, fish, and dairy, in moderation.

Novotel Hotels participating in microplastic pilot: Novotel Reims Tinqueux and Novotel Lens Noyelles

18 Novotel Hotels participating in the Seafood Souk: 1 hotel in Bahrain , 1 hotel in Oman , 7 hotels in Saudi Arabia , 9 hotels in UAE

Exact number of nets identified to be communicated by WWF France after May 23rd

Novotel Hotels, Suites & Resorts offers high-quality hotels designed as comforting and energising places where guests can achieve balance in their busy lives, whether they are traveling for work, leisure or a blend of both. The brand's wide array of hotels, suites and resorts offer a multitude of services, including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 590 locations in more than 60 countries is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries. Novotel is also a participating brand in ALL, a booking platform and lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

novotel.com | all.com | group.accor.com

 

 

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