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Introducing Xperia go and Xperia acro S - two new stylish, durable and water resistant smartphones from Sony
30 May, London, United Kingdom - Sony Mobile Communications ("Sony Mobile") today announced two new Xperia(TM) smartphones for consumers looking for premium specifications and beautiful design with extra durability and water resistance. Xperia go and Xperia acro S have scratch resistant mineral glass displays and meet industry standard IP ratings* ( International Protection) for protection against dust and water immersion.
Xperia go and Xperia acro S enable easy connectivity to share and enjoy content on TV, smartphone, laptop or tablet. They also come preloaded with Music Unlimited and Video Unlimited from Sony Entertainment Network giving access to Hollywood blockbusters, TV series and millions and millions of music tracks . Xperia go and Xperia acro S will be available globally from the third quarter of 2012.
Consumer demand for durable and water resistant smartphones
Industry research demonstrates that consumers consider durability and water resistance as important features when purchasing a smartphone. For example, a study conducted in Japan by Mobile Marketing Data Labo** highlighted water resistance in the top three most important features for smartphone buyers. In a recent poll*** on Sony Mobile's Facebook community more than a third of participants stated durability as the most important feature when choosing a smartphone. Also, Xperia acro HD, which has the same durability and water resistance features as Xperia acro S, has been the best selling smartphone in Japan since its launch in March****, further demonstrating the appeal of durability and water resistance.
Xperia go - the stylish Sony smartphone made for extra durability
With Xperia go consumers can watch the latest movies and TV shows in razor sharp quality and with super fast performance. Its sleek and stylish design means durable and water resistant smartphones no longer have to look bulky and ruggedized.
Key features for Xperia go
Xperia acro S - The stylish water resistant HD smartphone
Xperia acro S boasts a 4.3" HD Reality Display for razor sharp clarity, full HD video recording, HD video chat, easy HDMI TV connectivity to enjoy content on the big screen. NFC enabled, Xperia acro S can easily open applications with one touch against an Xperia SmartTag.
Key features for Xperia acro S
* IP67 Rating = Protected against dust and the effects of immersion between 15 cm and 1 m for 30 minutes
IP55 Rating = Protected against dust-limited to ingress (no harmful deposits) and water projected by a nozzle (6.3mm) against enclosure from any direction shall have no harmful effects
IP57 Rating = Protected against dust-limited to ingress (no harmful deposits) and the effects of immersion between 15 cm and 1 m for 30 minutes
** Japanese research conducted by Mobile Marketing Data Labo (October 2011)
*** 33% stated durability as the most important feature when choosing a smartphone - based on a survey of 1,477 Facebook users through the global Sony Mobile Facebook fan page as of Friday 25 May 2012
**** According to data from ITmedia, Xperia acro HD (for NTT docomo) was the biggest seller across all smartphones for ten weeks between March and May 2012
- ENDS -
Sony "make.believe", Bravia and Exmor R are trademarks or registered trademarks of S ony Corporation. Xperia is a trademark or registered trademark of Sony Mobile Communications AB. PlayStation is a registered trademark or a trademark of Sony Computer Entertainment Inc . Android(TM) is a trademark of Google Inc. All other trademarks or registered trademarks are property of their respective owners.
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Sony Mobile Communications, Global Communications & PR department
Mattias Holm +44 7961974048
General Press: +44 208 762 5858
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia(TM) smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology , premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: www.sonymobile.com
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