Industria
Mars Puts Pet Health in Pet Parents' Hands with new Artificial Intelligence Powered Tools
80% of dogs suffer from gum disease but most pet parents remain unaware. With 38% of dog parents considering their pets the most important part of their lives and 32% identifying their dog's illness as their greatest source of stress , empowering pet parents to manage their dog's dental health becomes even more critical. GREENIES ™ Canine Dental Check
bridges this gap, making it easy to detect signs of tartar buildup and gum irritation early, helping dogs stay happy and healthy.
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With the pet care market anticipated to expand by 45% through to 2030 and pet parents expecting more digital experiences, today's launch signals an important step to ensuring Mars is not only meeting the current expectations of pet parents but also anticipating future needs. Mars plans to expand its digital health portfolio throughout 2025 to offer tools that provide real time insights into overall wellbeing, all at the click of a button including IAMS® Poopscan, an AI-powered tool designed to analyze a dog's feces and monitor stool consistency, which may provide insights into their digestion and health.
Mars is a global leader in pet care, spanning comprehensive veterinary care (including: AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™), nutrition (including PEDIGREE®, ROYAL CANIN®, and WHISKAS®), breakthrough programs in veterinary diagnostics (ANTECH®), wearable health monitoring and pet parent platforms. With over 100,000 Associates helping pets, their owners and pet professionals in more than 130 countries.
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn, and YouTube.
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Photo - https://mma.prnewswire.com/media/2678610/Dog_Image.jpg
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