Varie
Smarkets Records £111m Traded Over Cheltenham
The company reported bets totalling £111m over the four-day omnibus event, shattering previous records by 550%. In addition to the record-breaking volume, Smarkets paid out traders £9.6m in winnings, and rewarded 240 traders with 0% commission. Some of the company's other highlights included:
Cheltenham is a notoriously challenging event for bookmakers and exchanges. Online operators consistently have slowness due to demand for markets; and bookmakers, who take on betting risk, can see substantial losses.
Smarkets has swept into the market and established itself as a technology and customer experience innovator within the betting industry over the past few years, focusing exclusively on better prices and a professional experience for traders.
The company's efforts have taken hold: "We've seen unprecedented growth at Smarkets for the past two years," commented CEO Jason Trost . "Our team has worked exceptionally hard to challenge the industry status quo on price, product and experience. We're looking forward to offering the same level of service to our customers throughout 2016's busy calendar."
The company has made an infographic available here: http://bit.ly/22yaQ2Y
Launched in 2010, Smarkets is an industry-leading betting exchange that makes trading secure,
efficient and exciting. Forged from trading principles found within the financial markets, Smarkets brings intelligent betting to the forefront of an age-old industry.